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Writing & Copywriting
For brands that want words with personality, clarity and purpose.
Read more →Writer · Communication Strategist · Sustainability Storyteller
I write for brands, founders, organisations and publications that want clarity, personality, emotional intelligence, and communication that actually sounds human. I help you say what you really mean.
Good writing can sell a product, save a reputation, explain a complex idea, flirt outrageously, launch a movement, or make someone feel seen at 2 a.m. I do all five. Preferably after drinking two mugs of Earl Grey tea.
01 — What I Do
Words are doing a lot these days.
The question is whether any of them are saying something people will actually remember. That's where I come in.
- writing website copy
- shaping thought leadership
- editing messy reports into readable English
- refining brand messaging
- ghostwriting essays
- helping a sustainability team stop sounding like a PDF written by a committee
02 — How I Help
Writing that thinks deeply and reads beautifully.
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Sustainability & ESG Communication
Because sustainability communication should sound human too.
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Editing & Communication Audits
Sometimes the writing isn't bad. It's just tired.
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Communication & Narrative Strategy
Before the words comes the thinking.
Read more →A note on the work
That gap between technical language and human understanding? That's exactly where I work.
03 — In Different Rooms
The rooms this work has taken me into.
One moment I'm presenting sustainability research in the South of France. The next, I'm writing about beauty, identity and modern life. Honestly, that contrast makes perfect sense to me.
The beginning. At it since Heaven knows when — a maths and words competition, on national TV.
Presenting Integrated Water Resource Management research in the South of France. I have always loved talking.
Presenting a conceptual framework for evaluating partnerships for sustainable development, to a seminar room.
At the WHO Water, Sanitation, Hygiene and Health Strategy for SDG 6 discussion, in Geneva.
On partnerships as they relate to SDG 6, at the Water Security Conference, 2025.
04 — Why Me
There are many writers. I bring both strategy and soul.
- Analytical thinking
- Emotional intelligence
- Storytelling instinct
- Sustainability expertise
- Cultural awareness
In practical terms: your communication sounds clearer, sharper, warmer, smarter and more memorable, without losing its humanity.
Also, I know when to use an em dash responsibly. Which should count for something.
05 — Trusted By
I've been trusted by:
- Waste-Free Organization
- Crimson Care Africa
- Mambo Media
- Greenally
- Arxiu320
- Packaging Europe
- ISC3
06 — Journaling Guides
Guides for paying attention to your own life.
Three journaling guides, as PDFs. Same practice, three different lengths of commitment — pick the one you will actually finish.
A Month of Paying Attention
Start here · KSh 300
Thirty days of asking better questions. Short enough to finish, long enough to notice something.
Six Months of Becoming
Go deeper · KSh 700
A six-month practice of paying attention to the life you are actually living, rather than the one you meant to.
A Year of Paying Attention
For a whole year · KSh 1,000
A 52-week practice in self-knowledge, intention and becoming. The long form, for people who want the long form.
How to buy
Pay by M-Pesa, then send your name, the M-Pesa confirmation code and the guide you bought to the address below. The guide is emailed to you within 24 hours of the payment being confirmed.
- Paybill
- 400200
- Account
- 1214739
- Account name
- MARGARET T/A ECONJIA CONSULTANCY
Orders are checked and sent by hand, not by an automated system — so there is no instant download link, and a payment made overnight is answered the next day.
07 — The Shop
Things worth keeping, made to last.
Journals, kitenge tote bags and bamboo toothbrushes. The full range, with current prices, lives in the WhatsApp catalogue.
Kitenge tote bags
Lined, structured and stitched to carry a laptop and a week’s shopping without complaining.
Bamboo toothbrushes
Biodegradable handle, paper packaging. A small swap, made once, that you stop having to think about.
Journals
Hardback, ribbon-marked, lined. The paper the guides were written for, if you would rather write by hand.
Credentials-ish, if you care about that sort of thing.
- MSc, Water & Sustainable Development (Water Hazards, Risks & Climate)
- Background in water and environmental engineering
- UN SDSN Fellowship
- Sustainability and ESG consulting
- International conference presentations
- Sustainability writing
- Lifestyle and editorial writing
- EcoNjia
